8 Reasons You Must Hire a Tender Writing Agency For Your Business
As a business owner looking to bag new government projects, one of the challenges you may face is writing winning tenders that will fetch you the bid. Tender writing describes…
How to showcase your company culture on social media
It’s been challenging for companies to create and maintain a positive company environment over the past year, especially those who have moved to remote offices. Companies faced the challenge of…
This is the Ultimate Guide to Developing Your B2B Content Strategy
Buyers are the ones in control of today’s B2B business world. Digital technology has made it possible for customers to self-educate for months or even years before deciding to make…
The Complete Guide to Pricing B2B
It’s not possible, but it is true. Even though a 1% price optimization can result in an 11% increase in profit, many companies admit that they don’t prioritize their pricing…
Three Tips for Helping Your Content Distribution Strategy Grow: Employee Advocacy
It is a secret that corporate content marketing only works for some companies. They need help dealing with data privacy laws and social media algorithms, as well as the general…
Startups: The One-Person Marketing Plan
You’re looking for ways to market your business. There are many resources available that will help you find information about marketing plans that require large teams and huge budgets. As…
In a Post-Pandemic World, AR and VR Content is resurgent
People think about the future when they hear “augmented reality” and “virtual reality.” The reality is that AR and VR content is already here and is not new. AR and…
Five CX Speakers to Follow in 2021
A business has employees, a great logo, and a solid marketing strategy. You need to create and sustain customer loyalty to be alive. Even the most promising company is likely…
How to refresh your brand without rebranding
Marketing is all about metrics and data analysis. However, the problem with too much focus on statistical analysis is that it can be easy to fall into certain mindsets. Customers’…
Uncertainty: How to set business and marketing goals
Over the past year, we’ve learned that uncertainty can strike at any moment and hugely impact markets and consumer behavior. Was your business prepared? You may have survived a challenging…