A deep understanding of Google Analytics is one of the most important skills for marketers today.
Google Analytics allows businesses to track footfall and measure key metrics to help determine sales trends and guide their marketing efforts.
Digital marketers use dashboards and reports to gain insight into their marketing results and adjust their course as needed.
Google Analytics can dump a lot of data onto its users, but it has limited visualization capabilities. For new marketers, the information it provides can be overwhelming.
This makes it difficult for anyone to use the tool. There are five reports that businesses can run to gain insight into their marketing efforts and measure conversions via their website.
These reports will allow you to pinpoint key KPIs that will enable you to determine how efficient your website is for your business.
Marketers must first learn as much about their target audience as possible. Audience reports can help them do this. This report can help you understand your audience’s demographics, buying habits, and interests.
Learn about the needs of your audience to improve your marketing performance. Also, learn how they respond to marketing. You can fine-tune marketing strategies for your target audience by classifying them based on location, demographics and interests.
Businesses can then run different marketing campaigns for each audience. The Audience section of your website’s Google Analytics profile includes nine sections.
Overview This section displays the top-level view of users and their sessions. This section provides information on the number of sessions created, pageviews, pages per user, and other statistics.
Demographics – This section shows you how to segment your audience by gender and age. To increase conversion, create targeted ads for each class.
Interests Find out what your visitors are most interested in by this section. You can learn more about your users using the three categories, Affinity category and In-Market Segment, and their place in the purchase funnel.
Geo This section allows you to gain insight into your visitors’ language and geographic location. After learning about the origins of your most visitors, target ads specific to their cultures and geographies.
Behavior Get information about your audience’s behavior, such as how often they visit your site, how often they return to it, how long they stay there, and so forth.
Technology – This section will provide information about your audience’s browsers, operating systems, and ISPs. This information helps businesses choose the best platform for launching software solutions.
Mobile – Determine if you should optimize your mobile site by looking at how many people visit this section via mobile, desktop and tablet.
Custom You can define your parameters and variables to create a custom report to refine further the information you are presented with.
Users flow – This section of the Audience report will show visitors’ paths to get to your site based on where they are located, their browsers, languages, and other factors.
Each section contains a table graph and a session graph showing all users’ data.
How to use Audience Data for Traffic Improvement
Learn about your audience to improve your marketing strategy. Marketers can target ads more effectively if they become more aware of their audience’s interests, location, and whereabouts.
Marketers can personalize their messages by running ads for a particular audience. Businesses can bring in more traffic if their ads are relevant.
Conversion rates for desktop and mobile devices
Today’s mobile users are outpacing and surpassing desktop users. Businesses must provide better, if not equal, experiences for mobile phones and tablets than those on desktops.
Are you already using a mobile-first website strategy? Next, check that your strategy delivers the results you want.
Google Analytics provides a simple report that allows you to compare tablet and mobile conversions. This report will help you plan your mobile website strategy.
Scroll down to the Audience section and click on the last option, ‘Mobile. The Overview category contains a wealth of information about whether goal tracking and e-commerce tracking have been enabled.