We all need to be more effective to increase brand awareness, distinguish ourselves from our competitors and bring the right people to our online store.
The internet is louder, product categories are more diverse, and traditional methods are less effective than ever.
It’s your responsibility as a business owner to create the best content marketing strategy and to execute ideas that will help you get the proper attention to your products and business.
You’ll be amazed at the amount of information available if you spend even 10 minutes researching digital marketing techniques.
It is easy to fall for the shiny object trap. It would help if you constantly tried innovative, creative, and out-of-this-world growth strategies.
Although testing and growth hacking new ideas are essential to building a profitable, successful business, I worry that it can quickly become a distraction to many entrepreneurs in this space.
Many SMBs miss out on the opportunity and ROI that comes from reinventing old (less sexy) strategies and methods that businesses used in the past to gain traction and fuel growth.
This article will argue for the value and importance of PR for startups and companies looking to build on the strength and reputation of their brands. Public relations is still viable, despite what others might say. It just looks different. Public relations is still feasible and effective for growing your business, regardless of how saturated and competitive the internet has become in the past decade.
Find out your brand story and what makes you different
To effectively leverage and profit from the PR strategies used by your competitors to gain traction, you must first know your brand story. What makes you unique from other companies in your industry?
You must be able to explain to people whether you are reaching out to journalists or social media influencers.
Who are you? What is your background, experience, and story as an entrepreneur, and how has it helped you to be a leader in your industry or product area?
Who is your audience? What are they looking for, who are they serving, what are their priorities, and what types of products and businesses are they interested in?
What do you do? What products do you sell, how are they made, and what problems do they solve?
Where are you from? What challenges have you faced, and what has been your journey as your business evolves?
Where are you going? What are your goals for the business, and where do you want it to go?
Why it is essential -Why it all matters? What movement are you trying to create, and how can you mobilize the people you ultimately serve with your products?
What sets you apart from your competitors? Who are the other players, and what makes your products and services stand out in their space?
