Why should you use Facebook Ads keyword targeting?
Facebook Ads offers a wide range of targeting options. However, using existing keyword data can help you create Facebook Ad campaigns more quickly.
This method allows you to test out other options for targeting or skip interest-based Facebook ads altogether.
If you find out during your research on keywords that a certain keyword is ideal for your business and want to include that information in your Facebook ads.
A keyword can be targeted more precisely based on products and services than simply interests in Facebook Ads.
In order to understand this method in more detail, it is important to recognize that there are two methods of achieving the same results:
There are two methods of generating website data: one is paid via Google Ads (you can also use other search engine marketing platforms). The other method is free.
Although the method described in this article is not very useful, you may find it helpful when you are in need.
It can be used to scale up your advertising spend profitably if you’ve found a largely effective keyword.
We will use one keyword in Google Ads for simplicity. This amount can be adjusted according to the number of keywords you require and how diverse you want your keyword audience to look.
What is Facebook Ads keyword targeting?
Google Ads will be used to drive traffic to our site, using the keywords that we have chosen or those determined by earlier research. Facebook Pixel can then be used to create lookalike and custom audiences for Facebook Ads.
You can use the existing data from your web visitors to create Facebook Ads. This is especially true for pages that rank for profitable keywords for you. However, Google Ads are more precise and quicker.
Google Ads offers speed. We can create keyword-based audience segments quickly with the speed of implementation. This gives us more flexibility in our Digital Marketing strategies.
Before you can try this method, there are a few things that need to be done.
What do you need for Facebook Ads keyword targeting?
The Facebook Pixel must be installed on your site before you can begin the method.
Learn more about installing Facebook Pixel on your website here.
Installing Google Analytics is another important step.
The next one is optional but highly recommended.
Set up Google Analytics Goals for Facebook Ads and convert them into Facebook Ads. )
Targeting Facebook Ads with Google Ads
We will start by creating a Google Ads Campaign. We won’t bother with the actual building of one as we only care about the data we can gather from the results.
If you are looking for help with Google Ads, you can check out this guide.
- Create your campaign
- Select the Bidding Options
- Step 1: Select the location. Select one country. This is important for later.
- Select the keywords that you wish to target on Facebook Ads.
- Create your ads
The next step is to consider where you want your traffic to go carefully.
This will be the page that we use to collect data for our Facebook Ads campaigns.
Your landing page should be optimized for keywords to get the best results with Google Ads. You’ll also use this landing page for Facebook Ads.
As soon as your campaign starts, ensure that your Pixel tracks everything.
We can create a Facebook Ads keyword audience based on your Google Ads campaign data.
You will benefit more from more clicks in this phase. The more data you collect on user behavior, the better your Facebook audience will be.
You can, for example, specify the users who did not bounce or stayed the longest on the page. You’ll need 100 users to get started, but that shouldn’t pose a problem if your Google Ads account is successful.
Targeting Facebook Ads By Keyword Audience
Now that we have enough data to create effective custom audiences and lookalike audiences, it is time to get them right.
Go to the Facebook Ad Manager or Facebook Business Manager. Click on Audiences.
Customizing Keyword Audience
To create your keyword custom audience:
- Select the correct Pixel
- Select ‘People Who Visited Specific Web Pages”.
- Choose the number of days you have run your Google Ads campaign
- Select the landing page that you want to send traffic from Google Ads
- Name your audience accordingly. Keyword – Audience – Landing Page – Purpose
You have now created a customized audience based on your keyword.
We created a retargeting audience that you can use to retarget visitors who have visited your Google Ads landing pages with a specific keyword in mind.