Sweden’s top retailers and manufacturers have decided to use online technology to enhance their marketing strategies. This is to stay current and be relevant to their customers.
They are globally based and use social media marketing by taking advantage of all available social media platforms. The brand maintains multiple accounts on one platform, such as IkeaUSA and IkeaUK.
This article will discuss IKEA’s digital strategy for marketing and the 8 key points you need to know. You should implement at least one of Ikea’s digital strategies and campaigns to improve your marketing skills.
Making the most of social media
Social media was considered a temporary fad and a distraction in its early days. Today, social media is almost an integral part of our daily lives. Many social media channels offer a great opportunity for businesses and consumers to connect.
It is important to understand your customers’ platforms and be available at the right time to connect with them. This makes your brand more valuable and important in their eyes. It is important to make the most of it.
It’s a great job by IKEA. You can find discounts, giveaways and news on Facebook, Instagram and Twitter. They are responsive to their customers and respond quickly to any complaints.
IKEA’s Square Metre Challenge campaign shows how well the brand manages social media. This brand makes tiny living spaces more practical and even more useful. It is the website. You can view other videos and get more details about the campaign.
Augmented Reality
IKEA is always on the cutting edge of technology. Augmented Reality (AR) is one example. Augmented Reality overlays a computer-generated image onto a user’s real-world view to create a composite view. The brand’s composite view is provided by this technology and the IKEA Place app, which was launched in 2017. It’s really useful for customers to see the catalog but not be able to imagine how the furniture would look in their home.
IKEA Place app allows people to place their Christmas tree. IKEA has partnered up with 72andSunny Amsterdam to make this possible. This campaign includes GIFs, influencer activity, and a marketing campaign called “#Placeatreeonit”. for more information.
Virtual Reality
Virtual Reality (VR) technology is already being used for entertainment purposes and the creation of game content. IKEA’s virtual experiences will take you on an unforgettable journey. Customers can access VR technology to view the kitchen and even cook in it. These virtual experiences are very popular and generate a lot of buzz for the brand. IKEA uses VR technology to be closer to customers and gain their loyalty.
Keep it fresh and modern
IKEA’s website is always updated with new content, such as new products and offerings. This brand attracts potential customers’ attention and provides a reason for existing customers to explore new products and options. IKEA keeps people’s attention alive with promotions and community outreach campaigns. Customers also talk about new products via social media.
