Brand image, winning customer loyalty, capturing new markets are some of the aims that any business has.
In the cut-throat competitive world, it is really tough to grab customers attention, and more robust is to retain it. Businesses always have to think of innovative marketing strategies and augmenting offerings.
Promotional items are one such marketing strategy which keeps your name fresh in the minds of your customers and takes you a step closer to your business goals.
There are many reasons why it has been a favorite of marketers for ages.
Advantages of promotional products in the marketing strategy
1. Cost-effective Marketing
Since you purchase these products in bulk, you get them at a reasonable cost. If we talk about the distribution cost – even that is not high. So, when you compare your marketing cost with other strategies, you will see that it is providing you with a better value per impression.
Moreover, you cannot deny that promotional goods are mostly not for single-use(provided they are of good quality). Every time your customers use a notepad or bag emblazoned with your logo, and tagline, your brand gets a recognition. Thus, with one-time investment, you get repetitive exposure.
2. Increased Brand Value
Who does not enjoy the attention? Every customer feels good when they walk out of your store with a drinkware or some other promotional item in his or her hand. And if you can personalize it, then you will just nail it!
Regardless of the cost incurred by you, when customers feel valued, they, in turn, associate your brand with better images.
They get the impression that your company believes in investing in quality, they have quality offerings, and they not only value their own reputation but their clients’ too.
The better the quality of the promotional products, the better the return on investment.
3. Brand Recognition
Every time a person uses the promotional items, your brand makes a connection with his mind. When you know customers well, and their daily requirements, you will be able to give away items which become a part of their office, and home.
Think of a key ring with your brand image, every time the person uses it; he gets to see your brand. And when he keeps it on his office desk, or during his outings with friends, it gets extra exposure. So, your brand gets the desired recognition and acquaintance.
The best part is, this type of marketing is so subtle that in spite of seeing your company, they trust you intrinsically without wondering your motive behind it.
4. Best Business Card
How many business cards do you carry in your purse, bag, or wallet?
Do you even bother to keep them? And if you keep them do you refer to them or do you simply throw them away while clearing your bag.
On the contrast, the promotional products incline to stick around.
Some even travel with you wherever you go. Instead of wasting money on business cards, use them to purchase promotional items. It does the job of a business card than any business card does, is of use to your customers, and also doesn’t cause any harm to the environment.
5. Sales and Lead generation
One of the significant reasons for being widely being used as a marketing tool – promotional items are reliable lead generators. They help to create a long-lasting impression on the minds of existing customers and also help to grab the attention of new customers.
By distributing products to one customer, you market your product nor only to him to all those who have an exposure to the product, or to whom the recipient speaks about it.
6. Massive customizability
No matter in what business you are, you will surely get a promotional product which is relevant to your company and industry. Wide range of promotional items are available starting from office stationery, to electronic items, or kitchenware, and drinkware.
You simply need to find those items, which best reflect your brand identity, appeal the most to your customers, are useful, and are within your budget.
Customization is maximum when it comes to this form of marketing strategy.