What is SEO for Spotify?
Spotify has evolved from its 2008 inception into a huge streaming platform that offers music and podcasts. Spotify has 130 million users and 286 million monthly active subscribers. It also boasts over 50 million songs and is available in more than 92 countries.
The optimization of your Spotify For Artists profile and account is the core part of SEO for Spotify.
Spotify SEO will increase your chances of getting picked up by the algorithm and being shown to listeners who might be interested in listening to your music.
Search engine optimization is also known as SEO. In this case, Spotify, the streaming platform, would be the search engine.
We can see similarities between how YouTube SEO functions on this platform and what the algorithm is trying to do at any particular time.
Spotify SEO allows you to define your ideal audience to help promote your music on the streaming service. Your piece will be searchable by the audience searching for you and similar artists using the keywords you have entered.
The majority of users find songs using algorithms. These tips will increase your chances to be seen and grow in listenership.
You can start your career by using the right keywords (keywords, search terms) in your Spotify For Artists profile and playlists.
This guide is for:
- Independent Artists, Bands and Labels
- Major labels, bands, and artists.
- Music managers, talent agencies
- Podcasters look to grow on the platform
- Anyone curious about how Spotify works
How Does Spotify Work?
Spotify is a platform for music discovery that uses an algorithm to match users with the music and podcasts of their choice. The algorithm takes into account users’ interests and behavior when creating playlists.
Since 2015, Spotify has had users spend more than 2.3 Billion hours on their Discover Weekly playlists.
A Discover Weekly playlist is a playlist thatthat gets updated every week with new music Spotify thinks you like.
When optimizing Spotify profiles, it is important to keep in mind that the algorithm’s discovery feature helps users find new songs that match their behavior.
Music discoverability can be a great way for smaller artists to get more streams.
Spotify’s algorithm has become more sophisticated and better at recognizing user behavior to provide better song suggestions.
If we take a closer look at the Truffle Pig (an internal tool created by Spotify through their acquisition of The Echo Nest), it is a great example. It is possible to see how music experts can create playlists based on mood, feeling, and occasions. This tool has a database of songs that are categorized by quality and theme.
Spotify has recognized that the core music listening behavior of music consumers has changed from listening to songs in massive libraries to more bite-sized, occasional, and action-based lists.
What are the key takeaways from all this?
Optimize the attributes of your music to match your audience’s behavior.
It is important to note that not all your music categories will be appropriate for the same moments, emotions, or occasions.
Some songs are great for exercising, while others are better for relaxing.
Spotify allows you to specify which songs of yours match the tastes of different users.
One of the most important things you can do for Spotify SEO is to understand the differences between your songs.
Use the core attributes of each song or album to your advantage.
How do you find Spotify in three different ways?
Spotify is a music discovery tool that allows users to find music in three ways:
- Found in playlists
- Playlists and Home Page Featured on Spotify
- Found in search
The search is probably the least important for an emerging artist, as the Spotify search emphasizes the previous recognition you have.
Search traffic is the most important part of the statistics for larger bands and musicians.
You can improve your song’s visibility by optimizing the attributes of your music.
It would help if you had a strong brand to optimize your Spotify visibility. Each URL and social media profile must have the same branding.
Learn more about digital marketing strategies and social media marketing to increase your brand awareness.
Spotify Search
The first thing users will see when they first use Spotify Search is the search bar with a large selection of playlists below.
Searching for a term in the bar of search will bring up related music from these categories:
- Top Results
- Three Related Songs
- Related Artists
- Albums
- Playlists
- Podcasts
- Episodes
- Profiles