The internet is a common tool for millennials to find deals and do everyday tasks like shopping. Online shopping has many perks, so what can physical shops do to keep up with the pace?
The goal is to enhance the exceptional shopping experiences that shoppers love: The atmosphere, interaction, discovery of new items, and general assault on the senses.
Some stores experiment with new ways to attract customers, such as pet-friendly music, customer-controlled music, and photo booths.
VR is already a part of the shopping experience.
Many stores use this technology to keep customers in their brick-and-mortar stores.
Shopping FM created this infographic to give you information about in-store and offline shopping.
Making the most of social media
Social media was considered a temporary fad and a distraction in its early days. Today, social media is almost an integral part of our daily lives. Many social media channels offer a great opportunity for businesses and consumers to connect.
It is important to understand your customers’ platforms and be available at the right time to connect with them. This makes your brand more valuable and important in their eyes. It is important to make the most of it.
It’s a great job by IKEA. You can find discounts, giveaways and news on Facebook, Instagram and Twitter. They are responsive to their customers and respond quickly to any complaints.
IKEA’s Square Metre Challenge campaign shows how well the brand manages social media. This brand makes tiny living spaces more practical and even more useful. It is the website. You can view other videos and get more details about the campaign.
Augmented Reality
IKEA is always on the cutting edge of technology. Augmented Reality (AR) is one example. Augmented Reality overlays a computer-generated image onto a user’s real-world view to create a composite view. The brand’s composite view is provided by this technology and the IKEA Place app, which was launched in 2017. It’s great for customers to see the catalog but not be able to imagine how the furniture would look in their homes.
IKEA Place app allows people to place their Christmas tree. IKEA has partnered up with 72andSunny Amsterdam to make this possible. This campaign includes GIFs, influencer activity, and a marketing campaign called “#Placeatreeonit”. for more information.
Virtual Reality
Virtual Reality (VR) technology is already being used for entertainment purposes and the creation of game content. IKEA’s virtual experiences will take you on an unforgettable journey. Customers can access the VR technology to view and test kitchens before purchasing them. They can even learn how to cook in these kitchens! These virtual experiences are very popular and generate a lot of buzz for the brand. IKEA uses VR technology to be closer to customers and gain their loyalty.
Keep it fresh and modern.
IKEA’s website is always updated with new content, such as new products and offerings. This brand attracts potential customers’ attention and provides a reason for existing customers to explore new products and options. IKEA keeps people’s attention alive with promotions and community outreach campaigns. Customers also talk about new products via social media.
