[lmt-page-modified-info]Are you aware of the most remarkable thing about SEO on-page? Control.

As a seasoned SEO professional with over a decade of work in the field and as the founder of numerous seven-figure digital marketing companies, I have firsthand experience of the importance of optimizing your website to achieve better search engine ranking.

Even with a limited budget, you will see positive results using on-page optimization. You may not be able to achieve the #1 place in a matter of minutes; however, you can gain a foothold with fewer backlinks than your competition.

There are two options for optimizing the web: you can handle it yourself and create great web content from scratch. Or utilize tools to accelerate your optimization process like we do.

In this article, you’ll learn the basics of The Surfer, an SEO software that optimizes your website’s on-page. It also provides step-by-step instructions on utilizing the tool to make more engaging content, fill in content gaps, and get higher rankings in search results for your keywords.

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Announcement:

From the moment Surfer SEO launched in 2017, It’s been incredible to watch the company expand rapidly. I’ve collaborated with them on developing different features on Surfer SEO (such as the Terms of Use). It’s lovely to be a part of this new technology. This is why I’ve decided to invest in the business and join their cap table officially. This way, now we can collaborate more closely to improve the tools and create new products.

Surfer Recommendations In Action

How can this tool assist you in optimizing your content? What can you expect from Surfer?

Let’s consider an example from one of my pages to illustrate. An SEO landing page for coaching was ranked #1 for years. Then, all of a sudden, it dropped to second.

After connecting it to Surfer, I discovered that the content on my landing page was too long, so I cut it down in half. The Terms of Use feature also informed me the wording needed to be corrected.

Modifying the landing page helped boost the page’s rank back to #1 in the first place, and it’s now roughly the same length as other pages performing well.

Another example: In November, I changed the pages on my affiliate network page into an article on my blog and changed the density of relevant keywords to Surfer’s suggestions. The next day, I rechecked my keywords and discovered the following:

My page jumped to the top 3 after I made some adjustments.

In the same way, Matthew Woodward had an in-depth analysis of SEMRush that ran at over 26,000 words. He was ranked as the 7th most popular. Surfer instructed him to take down the 22,000 words…or almost 85% of his content.

Although reducing a lengthy blog post to a “regular-sized” one may seem counterintuitive, his review was atop the top place… the next day.

These are three instances of Surfer providing insights on pages performing well with their content. You can follow similar practices to reap the rewards.

Instead of attempting to outwit Google or understand their algorithm, look up what works and then follow the path to a better ranking.

Correlation SEO In On-Page Optimization

Now that you’ve learned the capabilities of SurferSurfer, you’re likely to ask yourself, ” How does Surfer know which ranking factors are the most crucial for SEO?”

Unfortunately, Google and other search engines don’t provide transparency about their algorithms. This is where correlational SEO comes in.

Correlation SEO examines different ranking factors to determine which factors have the most significant impact on rankings. Information from the web browser is derived via the reverse-engineering of the SERP (search engine result pages) (- it examines what the top-performing websites are doing and what you aren’t.