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This article on e-politics.com calls out Call2Action's embedded action tools as a trend to watch in social media for 2013: 

Eight Social Media Trends to Watch in 2013

By Beth Becker

While every campaign is unique and every client has specific goals, we’ve gained some insights over the past year reviewing the success and behavior of the Spark on various platforms across all of our client campaigns.

The Ad Council has highlighted Call2Action on their blog regarding all things social marketing: Adlibbing.org. Click here to view the post featuring Spark campaigns by our clients GLSEN and Feeding America!

Beyond "cut & paste" communications:

Call2Action is preparing to release a new e-book on effective video campaign strategy, See Change Ignite. You can download the first chapter here and sign up for info on the full release.

Campaign Goals:

For the second year in a row, we created a Spark with the American Foundation for Suicide Prevention for their annual Out of the Darkness Walk in San Francisco.

CWA/Verizon Shareholders Spark Campaign

Our partners at Singlebrook posted the following press release about our work. See the original here.

Here is a fantastic post by our friends at See3:

We would just like to add that Sparks are IAB compliant and can be distributed through ad networks like DoubleClick. Here is what Evan Moody from Blue State Digital had to say about using Sparks as rich media ad units: 

“We loved using Sparks for our media buy. The value add is that these widgets give supporters the ability to sign the petition, tweet, and share more readily and the fact that we didn't have to pay per impression served is great.”

July 11th, Charlotte Rademaekers joins a panel at Columbia University on Leading Trends, focusing on the topic of Digital Philanthropy.

Digital Philanthropy—How digital, social and mobile media are changing how we engage and activate alums and donors. Learn how leaders from other not-for-profits and organizations that support them are applying the latest in digital media to meet and exceed their respective missions.