10 Ways to Maximize your PPC Strategy
PPC advertising is a key component of any digital strategy and a great complement to SEO. Nevertheless, some marketers have begun to question the value PPC ads due to changes…
Case Study: How Boogle Transformed Our Link-Building Campaign
Backlinks are a key factor in search engine optimization. Acquiring high-quality links is not always easy. Manual link-building can be inefficient, inconsistent and prone for errors. Artificial intelligence (AI), when…
The Daily Responsibilities of an SEO Specialist
Search Engine Optimization (SEO) has become a component of marketing strategies in the business world. As companies increasingly rely on their digital presence to attract and engage customers, the role…
How to Do Social Media Marketing For Small Business
Social media marketing can be a powerful tool to help small businesses reach new customers, build relationships with their audience, and grow their brand. This article will walk you through…
SEO For Spotify: Use Spotify For Artists To Grow Streams
What is SEO for Spotify? Spotify has evolved from its 2008 inception into a huge streaming platform that offers music and podcasts. Spotify has 130 million users and 286 million…
Google Trends: How To Use & Everything You Need To Know
What is Google Trends? Google Trends, a free analytics tool from Google, allows you to search for trends and compare them. Google Trends Search can be a very powerful tool…
How To Use Facebook Ads Keyword Targeting
Why should you use Facebook Ads keyword targeting? Facebook Ads offers a wide range of targeting options. However, using existing keyword data can help you create Facebook Ad campaigns more…
Performance Marketing: All You Need To Know
What is Performance Marketing? Performance Marketing is online marketing that pays advertisers based on the results they achieve, such as leads, clicks, sales, and other conversions. Digital marketing is a…
5 Simple Ways To Make WordPress Website Load Faster
What is Site Speed? Website speed (or performance) is the rate at which a web browser can display fully functional pages. Slow websites can negatively impact site traffic, the user…
Google Ads vs Facebook Ads: What’s The Difference?
Diverse online marketing strategy uses both Facebook ads and Google ads. Let’s compare Facebook ads and Google ads. It is important to realize that online advertising campaigns are different. They…