Expert Series: Beth Kanter

Continuing our interview series, Aiden Livingston of Call2Action talks with industry experts at the 2012 Nonprofit Technology Conference in San Francisco.

Aiden Livingston of Call2Action interviews Beth Kanter, author of The Networked Nonprofit. Beth explains how nonprofits can use metrics to measure the effectiveness of their online campaigns, and how to make real-time campaign adjustments to increase ROI.