We would just like to add that Sparks are IAB compliant and can be distributed through ad networks like DoubleClick. Here is what Evan Moody from Blue State Digital had to say about using Sparks as rich media ad units:
“We loved using Sparks for our media buy. The value add is that these widgets give supporters the ability to sign the petition, tweet, and share more readily and the fact that we didn't have to pay per impression served is great.”
NEW YORK -- With corporate profit margins at an all-time high and more Americans out of work than at any other point in the past three decades, it may seem like an odd moment to look to the business world for hope.
David Trim, the Creative Director of Russ Reid, explains to Aiden Livingston at NTC 2012 how nonprofits need to be good storytellers and meet their audiences where they are. He also discusses how different calls to action are appropriate for different types of online channels.
Darian Rodriguez Heyman, the co-producer of Social Media for Nonprofits, talks with Aiden Livingston at NTC 2012 about new trends like peer-to-peer fundraising, community engagement technology, and socializing the giving process.
Eric Overman, the VP of Digital Strategy for Donordigital, explains to Aiden Livingston at the NTC why nonprofits need to start developing their mobile strategy now or risk being left behind. Eric also explains best practices for text to give, omni-channel giving, and social giving.
Michael Silberman, the Global Director of Digital Innovation at Greenpeace, talks with Aiden Livingston at NTC 2012 about how organizations can mobilize their supporters by giving them tools and training to turn every supporter into an individual campaigner. Michael also discusses the idea of people-powered campaigns.
Donna Wilkins, President of Charity Dynamics, spoke with Aiden Livingston at NTC 2012 about how nonprofits can leverage online tools to better communicate with their supporters and communicate across social media channels.
Tony Bagdy, the Director of Digital Strategy at Feeding America, spoke with Aiden Livingston at NTC 2012 about why even though it's important to stay knowledgable about new technology, organizations must remember to develop their foundational components too, to have strong SEO programs, and organically build email lists and social media following.
July 11th, Charlotte Rademaekers joins a panel at Columbia University on Leading Trends, focusing on the topic of Digital Philanthropy.
Digital Philanthropy—How digital, social and mobile media are changing how we engage and activate alums and donors. Learn how leaders from other not-for-profits and organizations that support them are applying the latest in digital media to meet and exceed their respective missions.
Continuing our interview series, Aiden Livingston of Call2Action talks with industry experts at the 2012 Nonprofit Technology Conference in San Francisco.
Aiden Livingston of Call2Action interviews Beth Kanter, author of The Networked Nonprofit. Beth explains how nonprofits can use metrics to measure the effectiveness of their online campaigns, and how to make real-time campaign adjustments to increase ROI.