CWA/Verizon Shareholders Spark Campaign
“We loved using Sparks for our media buy. With an overall 0.07% interaction rate, these [Spark] units performed at roughly the same rate as our Flash and static ads. The value add is that these widgets give supporters the ability to sign the petition, tweet, and share more readily and the fact that we didn't have to pay per impression served is great.”
—Evan Moody, Blue State Digital
