News from Call2Action.com

Introducing the new self-service Spark Engine!
June 15, 2012  |   New Features    |   Tags: self-service  Spark Engine  video campaign    |   Comments

Build your own customized Sparks in under an hour.

We are thrilled to announce the launch of our self-service platform: The Spark Engine. Now you can create a Spark on your own, and in no time! Our staff has managed to whip them up from scratch in under 15 minutes, a point of pride around the office. Now you can pull your own real-time metrics reports to see where your Sparks have been posted and how they're doing in all live locations (your site, partner sites, and relevant Facebook pages, blogs, ad networks, via mobile). And then you can update or swap out content for syndication across all Spark locations. This means Sparks just got cheaper. 

Spark Engine Menu Page

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SVN Features Call2Action Partnership with Guru Media
June 12, 2012  |   In the News    |   Tags: Bonds Make It Easy  Guru Media  member collaborations  SVN    |   Comments

Social Venture network featured our partnership with Guru Media in their Member Collaborations:
Friends with Benefits Maximizing Viral Marketing Messaging

Charlotte Rademaekers and Jared Levy, Bonds Make It Easy
 
SVN proved to be a great connection for social entrepreneurs Charlotte Rademaekers and Jared Levy. SVN members and friends turned strategic business partners, Charlotte is the CEO and Founder of Call2Action, a leader in innovative tools for activating mission-driven videos, and Jared is a principal of Guru Media Solutions, a digital marketing agency serving purpose-driven brands, organizations and campaigns.
 
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Case Study: Race to Nowhere
May 30, 2012  |   Case Studies    |   Tags: Education  End the Race  Race to Nowhere    |   Comments

Background:

EndtheRace.org is a nonprofit working to mobilize families, educators, and policy makers around
the ever-growing pressures children face in our education system. The centerpiece of their campaign
is the documentary film Race to Nowhere. The film is driving the movement to challenge assumptions
about how to best prepare America’s youth to become healthy, bright and contributing citizen leaders. 

                                         

                                                      (Click to view live Spark)
 

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Case Study: Chrysler's Letters for Lyrics
May 16, 2012  |   Case Studies    |   Tags: Chrysler  Letters for Lyrics  Ram Trucks  Zac Brown Band    |   Comments

Background:

New Media Strategies was hired by Chrysler to promote their new line of Ram trucks.
Understanding their target audience well, Chrysler decided to partner with the Zac Brown
Band in a campaign to get supporters to write letters to US troops on active duty. The goal
was to generate mass numbers of letters to servicemen and women, and shed light on
Ram Trucks’ participation in the effort.

   

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How to Use Online Video to Gain New Supporters
May 14, 2012  |   In the News    |   Tags: article  campaign  epolitics  online advocacy  video    |   Comments

Aiden Livingston of Call2Action wrote this article for epolitics.com:
How to Use Online Video to Gain New Supporters.

Online video is the most powerful tool out there for gaining new supporters, yet it is also the most under-utilized. Often busy campaign managers are reluctant to learn the nuances of video campaign strategy and end up avoiding the topic altogether. It’s like having a Ferrari in your garage but not driving it because you can’t be bothered to learn to use a stick shift.

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Case Study: Feeding America and the Spark Generator
April 23, 2012  |   Case Studies    |   Tags: case study  food banks  Hunger Action Month  Spark    |   Comments

Feeding America brilliantly used Sparks to solve the challenge of every umbrella organization: how to effectively include local chapters in national campaign messaging. The triumph was both a top down and bottom up marketing effort.  

feeding america      hunger action month

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Case Study: Guru Media Solutions and Call2Action - The Perfect Social Media Storm
March 28, 2012  |   Case Studies    |   Tags: case study  partnership  Spark    |   Comments

Our partners at Guru Media wrote up this case study on our Spark campaign. It's a love fest.

Guru Media Solutions and Call2Action: The Perfect Social Media Storm

 

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To B or Not to B? Weighing the Benefits of Benefit Corporations
March 2, 2012  |   In the News    |   Tags: article  Benefit Corporation  Mashable    |   Comments

Call2Action's Marketing and Communication Director, Aiden Livingston, wrote this article for Mashable: To B or Not to B? Weighing the Benefits of Benefit Corporations.

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Call2Action Among the First to Become a Benefit Coporation in the State of New York
February 10, 2012  |   In the News    |   Tags: Benefit Corporation    |   Comments

See the CSR Press Release: 

Secretary of State On Hand to Help 13 Businesses Become Benefit Corporations On First Day
; Investors Interested in Businesses that Solve Social Problems

 

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Keep Up With Client Campaigns on our Gallery
November 9, 2011  |   New Features    |   Tags:   |   Comments

Learn about our latest campaigns by visiting our Gallery. Click here for the latest Sparks and info on campaigns and performance!