Build your own customized Sparks in under an hour.
We are thrilled to announce the launch of our self-service platform: The Spark Engine. Now you can create a Spark on your own, and in no time! Our staff has managed to whip them up from scratch in under 15 minutes, a point of pride around the office. Now you can pull your own real-time metrics reports to see where your Sparks have been posted and how they're doing in all live locations (your site, partner sites, and relevant Facebook pages, blogs, ad networks, via mobile). And then you can update or swap out content for syndication across all Spark locations. This means Sparks just got cheaper.
Charlotte Rademaekers and Jared Levy, Bonds Make It Easy
SVN proved to be a great connection for social entrepreneurs Charlotte Rademaekers and Jared Levy. SVN members and friends turned strategic business partners, Charlotte is the CEO and Founder of Call2Action, a leader in innovative tools for activating mission-driven videos, and Jared is a principal of Guru Media Solutions, a digital marketing agency serving purpose-driven brands, organizations and campaigns.
EndtheRace.org is a nonprofit working to mobilize families, educators, and policy makers around
the ever-growing pressures children face in our education system. The centerpiece of their campaign
is the documentary film Race to Nowhere. The film is driving the movement to challenge assumptions
about how to best prepare America’s youth to become healthy, bright and contributing citizen leaders.
New Media Strategies was hired by Chrysler to promote their new line of Ram trucks.
Understanding their target audience well, Chrysler decided to partner with the Zac Brown
Band in a campaign to get supporters to write letters to US troops on active duty. The goal
was to generate mass numbers of letters to servicemen and women, and shed light on
Ram Trucks’ participation in the effort.
Online video is the most powerful tool out there for gaining new supporters, yet it is also the most under-utilized. Often busy campaign managers are reluctant to learn the nuances of video campaign strategy and end up avoiding the topic altogether. It’s like having a Ferrari in your garage but not driving it because you can’t be bothered to learn to use a stick shift.
Feeding America brilliantly used Sparks to solve the challenge of every umbrella organization: how to effectively include local chapters in national campaign messaging. The triumph was both a top down and bottom up marketing effort.