While every campaign is unique and every client has specific goals, we’ve gained some insights over the past year reviewing the success and behavior of the Spark on various platforms across all of our client campaigns.
The Ad Council has highlighted Call2Action on their blog regarding all things social marketing: Adlibbing.org. Click here to view the post featuring Spark campaigns by our clients GLSEN and Feeding America!
We have developed exciting new functionality for geolocation. Now you can tell supporters how to take an action right in their local community or region. The Geolocator can be used to bring up events or an organization's local chapters and offices based on proximity to the viewer, whether they are viewing on a computer or mobile device. Facilitate registration for a nearby event, direct them to a convenient donation drop-off, or inform them of their voter registration facility. A list of locations, events or other items you select appears in the Spark in order of proximity to the user.
Now users can register for your events directly from the Spark. Our latest integration with Convio's TeamRaiser means users can sign up in fewer steps. The data they enter on the Spark is sent via API directly to your TeamRaiser database.
See3's new Daily DoGooder Spark showcases one new nonprofit cause video daily. By inviting bloggers and partner sites to post the Spark, they are offering these folks access to fresh, relevant and cause-related content that updates daily with no effort on their part!