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Participant Media & Take Part for The Cove

 

Overview

Participant Media’s documentary The Cove uncovers the truth about the horrifying international capture and killing of dolphins. Most people in Japan have no idea that this crime is even happening. The documentary makers went to great lengths to secretly film the slaughter of these magnificent animals. Their goal was to share the story with the world.

Challenge

A cove in a small seaside village in Taiji, Japan, is just one of the traps used to capture the world’s friendliest creature. Life in captivity is the fate of the most attractive dolphins captured -- the rest are slaughtered for their meat.

With the goal of forcing the Japanese government to stop these brutal murders, The Cove’s producers wanted to share details of this tragedy with the world and enable supporters to spread the word by signing a petition and writing letters to government officials.

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Our Interaction Rate is 6X the Industry Average!

Call2Action, a leader in online marketing tools, has been helping clients to dramatically increase their online engagement and as a result has been cited as one of Mashable’s “Five Trends Shaping the Future of Social Good."

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Mashable calls us out as trend setters!

We were thrilled to be mentioned in Mashable’s article "5 Trends Shaping the Future of Social Good." The article cites the success of our Spark for Participant Media’s ‘The Cove’. This oscar-winning documentary documents dolphin slaughter in Japan.
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