Expert Interviews

Expert Series: Eric Overman


NTC 2012

 

Eric Overman, the VP of Digital Strategy for Donordigital, explains to Aiden Livingston at the NTC why nonprofits need to start developing their mobile strategy now or risk being left behind. Eric also explains best practices for text to give, omni-channel giving, and social giving.

 

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Expert Series: Michael Silberman


NTC 2012

 

Michael Silberman, the Global Director of Digital Innovation at Greenpeace, talks with Aiden Livingston at NTC 2012 about how organizations can mobilize their supporters by giving them tools and training to turn every supporter into an individual campaigner. Michael also discusses the idea of people-powered campaigns.

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Expert Series: David Trim


NTC 2012

 

David Trim, the Creative Director of Russ Reid, explains to Aiden Livingston at NTC 2012 how nonprofits need to be good storytellers and meet their audiences where they are. He also discusses how different calls to action are appropriate for different types of online channels.

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Expert Series: Darian Rodriguez Heyman


NTC 2012

 

Darian Rodriguez Heyman, the co-producer of Social Media for Nonprofits, talks with Aiden Livingston at NTC 2012 about new trends like peer-to-peer fundraising, community engagement technology, and socializing the giving process.

 

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Expert Series: Donna Wilkins


NTC 2012

 

Donna Wilkins, President of Charity Dynamics, spoke with Aiden Livingston at NTC 2012 about how nonprofits can leverage online tools to better communicate with their supporters and communicate across social media channels.

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Expert Series: Tony Bagdy


NTC 2012

 

Tony Bagdy, the Director of Digital Strategy at Feeding America, spoke with Aiden Livingston at NTC 2012 about why even though it's important to stay knowledgable about new technology, organizations must remember to develop their foundational components too, to have strong SEO programs, and organically build email lists and social media following.

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Expert Series: Beth Kanter

Continuing our interview series, Aiden Livingston of Call2Action talks with industry experts at the 2012 Nonprofit Technology Conference in San Francisco.

 

Aiden Livingston of Call2Action interviews Beth Kanter, author of The Networked Nonprofit. Beth explains how nonprofits can use metrics to measure the effectiveness of their online campaigns, and how to make real-time campaign adjustments to increase ROI.

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Expert Series: Brian Reich


SXSW Interactive 2012

 

The author of Shift and Reset, Brian Reich, discusses with Aiden Livingston at SXSW how nonprofits must evolve to stay relevant and become more effective in the future.

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Expert Series: Cheryl Contee


SXSW Interactive 2012

 

The Founder of Fission Strategy, Cheryl Contee, discusses with Aiden Livingston at SXSW how organizations with a social mission can blog better, tweet better, and make better use of YouTube and Tumblr.

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Expert Series: Eve Simon


SXSW Interactive 2012

 

Eve Simon, the creative director of Beaconfire, discusses the core elements of great graphic design and UX for nonprofits with Aiden Livingston at SXSW. Learn what makes for an effective website, how to brand better, and how to position your important calls to action on your website.

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