News from Call2Action.com

Video Advertising on YouTube TrueView: A Watershed Moment for Nonprofit Online Video
August 17, 2012  |   In the News    |   Tags: online video  See3  TrueView  YouTube    |   Comments

Here is a fantastic post by our friends at See3:

We would just like to add that Sparks are IAB compliant and can be distributed through ad networks like DoubleClick. Here is what Evan Moody from Blue State Digital had to say about using Sparks as rich media ad units: 

“We loved using Sparks for our media buy. The value add is that these widgets give supporters the ability to sign the petition, tweet, and share more readily and the fact that we didn't have to pay per impression served is great.”

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Benefit Corporations Aim to Help Capitalism Save Itself
August 2, 2012  |   In the News    |   Tags: Ben & Jerry's  Benefit Corporations  capitalism  Huffington Post  Patagonia    |   Comments

The Huffington Post recently featured this article by Matt Sledge on Benefit Corporations:
Benefit Corporations Aim to Help Capitalism Save Itself

NEW YORK -- With corporate profit margins at an all-time high and more Americans out of work than at any other point in the past three decades, it may seem like an odd moment to look to the business world for hope.

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Expert Series: David Trim
August 1, 2012  |   Expert Interviews    |   Tags: David Trim  NTC 2012  NTEN  Russ Reid    |   Comments


NTC 2012

 

David Trim, the Creative Director of Russ Reid, explains to Aiden Livingston at NTC 2012 how nonprofits need to be good storytellers and meet their audiences where they are. He also discusses how different calls to action are appropriate for different types of online channels.

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Expert Series: Darian Rodriguez Heyman
August 1, 2012  |   Expert Interviews    |   Tags: Darian Rodriguez Heyman  NTC 2012  NTEN  Social Media for Nonprofits    |   Comments


NTC 2012

 

Darian Rodriguez Heyman, the co-producer of Social Media for Nonprofits, talks with Aiden Livingston at NTC 2012 about new trends like peer-to-peer fundraising, community engagement technology, and socializing the giving process.

 

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Expert Series: Eric Overman
August 1, 2012  |   Expert Interviews    |   Tags: Donordigital  Eric Overman  NTC 2012  NTEN    |   Comments


NTC 2012

 

Eric Overman, the VP of Digital Strategy for Donordigital, explains to Aiden Livingston at the NTC why nonprofits need to start developing their mobile strategy now or risk being left behind. Eric also explains best practices for text to give, omni-channel giving, and social giving.

 

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Expert Series: Michael Silberman
August 1, 2012  |   Expert Interviews    |   Tags: Greenpeace  Michael Silberman  NTC 2012  NTEN    |   Comments


NTC 2012

 

Michael Silberman, the Global Director of Digital Innovation at Greenpeace, talks with Aiden Livingston at NTC 2012 about how organizations can mobilize their supporters by giving them tools and training to turn every supporter into an individual campaigner. Michael also discusses the idea of people-powered campaigns.

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Expert Series: Donna Wilkins
July 27, 2012  |   Expert Interviews    |   Tags: Charity Dynamics  Donna Wilkins  NTC 2012  NTEN    |   Comments


NTC 2012

 

Donna Wilkins, President of Charity Dynamics, spoke with Aiden Livingston at NTC 2012 about how nonprofits can leverage online tools to better communicate with their supporters and communicate across social media channels.

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Expert Series: Tony Bagdy
July 27, 2012  |   Expert Interviews    |   Tags: Feeding America  NTC 2012  NTEN  Tony Bagdy    |   Comments


NTC 2012

 

Tony Bagdy, the Director of Digital Strategy at Feeding America, spoke with Aiden Livingston at NTC 2012 about why even though it's important to stay knowledgable about new technology, organizations must remember to develop their foundational components too, to have strong SEO programs, and organically build email lists and social media following.

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Columbia University Panel on Digital Philanthropy
July 9, 2012  |   In the News    |   Tags: Columbia University  Digital Philanthropy  Social Media    |   Comments

July 11th, Charlotte Rademaekers joins a panel at Columbia University on Leading Trends, focusing on the topic of Digital Philanthropy.

Digital Philanthropy—How digital, social and mobile media are changing how we engage and activate alums and donors. Learn how leaders from other not-for-profits and organizations that support them are applying the latest in digital media to meet and exceed their respective missions.

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Expert Series: Beth Kanter
June 27, 2012  |   Expert Interviews    |   Tags: Beth Kanter  NTC 2012  NTEN  The Networked Nonprofit    |   Comments

Continuing our interview series, Aiden Livingston of Call2Action talks with industry experts at the 2012 Nonprofit Technology Conference in San Francisco.

 

Aiden Livingston of Call2Action interviews Beth Kanter, author of The Networked Nonprofit. Beth explains how nonprofits can use metrics to measure the effectiveness of their online campaigns, and how to make real-time campaign adjustments to increase ROI.

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