Announcing the All-New Beginner’s Guide to Link Building

It’s my delight to announce the launch of Moz’s third book for marketers written by the legendary Paddy Mogan, who is Distilled’s founder:

We could go on and on about how quality, trustworthy websites with links improve your position in Search Engine Results, but we’ll just copy the exact words from the mouth of a horse:

“Backlinks, even though there’s some noise and certainly a lot of spam, for the most part are still a really, really big win in terms of quality for search results.”

-” Matt Cutts, head of the webspam team at Google 

Link building is an area of SEO that has undergone significant changes in the past few years. certain strategies that worked previously can now be easily identified and punished by Google. Yet the process of earning links is essential to the success of SEO. Link authority features had the highest correlation with better rankings during the survey in 2013. ranking factors study. This is why it’s never been more essential for marketers to get their links. This guide will allow you to create efficient campaigns in a matter of minutes.

What you’ll learn

What is Link Building, and Why Is It Important?This is the place where everything begins. If you’re just beginning to learn about link building but aren’t sure whether it’s an effective strategy to incorporate into your marketing arsenal, take this chapter a go. Even the more experienced link builders in the world may need a refresher from time to time. And we’ll cover everything from the meaning of links to search engines to the different ways they can improve your company’s bottom line.

Types of Links (Both Good and Bad)

Before you start building your own links, it’s essential to comprehend the three primary types of hyperlinks and why you should only think about two. This is the purpose of this short and simple chapter is about.

How to Start a Link-Building Campaign

Let’s get over the basics; now it’s time to get down to the details. This chapter provides the time to go through each aspect of a link-building campaign, providing templates and examples you can utilize to create your personal foundation.

Link Building Tactics

Be it through ego-baiting as well as guest blog posts (yes, it’s still a viable strategy! ). There are many ways to go about building a strong link profile. This chapter gives a comprehensive review of the strategies you’re likely to use.

Link Building Metrics

As the links start coming in, how can you show us and our customers that our efforts are producing results? The indicators that are discussed in this chapter, together with the tools suggested to assess them, give you various possibilities for your reports.

The Good, the Bad, and the Ugly of Link Building

If the message we’re giving to everyone is being preached through this chapter, we’re happy, as the use of spammy links could result in serious sanctions. Google has become extremely adept in identifying and penalizing link-building methods, and if this chapter doesn’t get you to put on your helmet, then nothing will.

Advanced Link Building Tips and Tricks

Have you mastered the remainder of what the guide offers? Link building quicker than John Paulson can earn cash? Here are a few suggestions to help you take your link-building into the top tier. Be aware that you may or will not end up throwing fireworks after mastering these methods.

Enough talk, let’s get to the guide!


The first time we published The Beginner’s Guide to Social Media, There was immediate demand for a printable PDF version. The new version is ready right from the beginning (big thank you to David O’Hara! ).


We can’t be grateful to Paddy Moogan enough for writing this guide. His knowledge and expertise have made this project feasible. We also thank Ashley Tate for wrangling the beginning phases of the project. Cyrus Shepard for his expert review and some key improvements, Derric Wise and David O’Hara for the project’s life-like presentation using their work, along with Andrew Palmer for seamlessly translating all of it onto the internet.


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