“Avengers Infinity War”: The Secret Weapon Behind Most Content Marketing Success

You may be surprised to learn about other content marketing strategies you have heard about. But this secret weapon is crucial for your success as a content marketer or creator.

Would you believe me if I told you that some of the most prominent content marketing professionals you love had used this secret weapon? There is a way to do it.

Pros have used this secret weapon to make content marketing a success.

The secret weapon I want to share today with you can be found in three places. The origin story of Avengers comics. In the fictional world created by Marvel comics for them and within the marketing universe.

Although it might seem hard to believe, the creation of one of the most iconic superhero teams ever resulted from a desperate act.

It was 1961, and Bill Everett (the man who co-created Daredevil alongside Stan Lee) had fallen behind in the production of Daredevil 1. Why? He had a job and was struggling with alcohol.

Martin “Moe,” the man who founded the company that would become Marvel Comics, loved him, but that didn’t change the fact that they had to put something together to print.

You see, you had to book print time far ahead in those days. If your book was not ready, that wasn’t very pleasant. The printing time was still your responsibility.

Stan Lee faced a complex problem: a sudden gap in his schedule and no comic book available for printing, so he desperately needed a solution. Stan Lee was then struck by inspiration.

It was a comic book by DC Comics called The Justice League. It was about a group of superheroes. It was a huge success. Stan Lee had already used this concept to create The Fantastic Four.

It was quickly drawn by Kirby and then signed in by Dick Ayers. The rest is history. The Avengers #1 debuted in September 1963. Its success led to a series of Avengers and other spin-offs.

It’s incredible. One man’s addiction to alcohol and a deadline that was too tight led to one of the most iconic superhero teams of all time.

I shared this story with you because I want you to understand something significant: It is better to have a team of “superheroes” than to attempt to shoulder the entire load yourself.

The First Lesson about This Secret Weapon

Although you might not know it, you have just seen the secret weapon. It’s okay if you didn’t see it. Let me know if you need any help.

Instead of starting your content marketing and building momentum, audience, and storyline from scratch, Stan Lee suggests Stan Lee’s approach: Taping into existing characters and their combined power can make a difference.

If you find the information you have just read intriguing, keep reading. There are many more aspects to this secret weapon you will want to know about.

As you get to know this secret weapon better, you will realize that it may be just what you need to take your content marketing to the next level.

Keep this first lesson in your mind and continue reading. You’ll soon see why this concept is so important to content marketers.

It will be clear why it is so important in a moment, but first, I want to show you another aspect of this secret weapon that Marvel Studios knows a lot about.

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