Best Brand Link Management Tools to Track, Cloak, Rotate, Redirect

What is Link Management?

Link Management is a way to create, share, and monitor (branded) hyperlinks to improve link trust, with the ultimate goal of increasing conversions.

These are only a few general elements; link management is more than simply creating short, brand-named URLs.

Let them know how to aid you:

  • Custom Redirect Link This helps you to send your leads to various landing pages depending on their location or device age, gender, etc.
  • Retargeting This is especially effective in bringing back abandoned carts. Based on the name, retargeting is a way to follow those who have left your site without making a purchase. It collects data from browsing to display offers that are relevant to them, thus increasing the number of sales you make.
  • Data tracking Marketing without tracking and analysis can be an inefficient use of resources. The majority of link-tracking platforms offer user insights to help reduce the amount of time spent.
  • Link Rotation: Sometimes, an individual link can go viral. This is a great chance to spread the clicks over your content that is hosted across various platforms.
  • Testing A/B, This allows you to determine whether something is working or not. It’s possible to utilize A/B tests to split clicks between two ends and monitor the conversions. This is a powerful method of optimizing landing pages, call-to-actions (CTAs) and more.

With these benefits with in our minds, lets get started by introducing some of the most effective Link management tools:


JotURL claims to be an all-in-one link management software. JotURL’s URL service branded by its brand allows you to make hyperlinks for sharing on social media and assists you in avoiding penalty for linking. It also lets you achieve higher CTR through its customized Link Preview feature.


  • Branded Links
  • Custom QR Codes
  • Link Preview
  • Customized CTAs
  • Personalized Domains
  • Conversion Tracking, Analysis
  • UTM Builder & Manger
  • URL Downtime Monitoring
  • Internal Linking to Boost Sales
  • External Linking to Applications Supported by the Application
  • Retargeting Support
  • Single Link to Popular Content
  • WhatsApp Interactions, even without a phone number

The most appealing feature of JotURL is that it offers the 14-day trial period. Then, you’ll be able to choose any plan that meets your specific needs.


Rebrandly is likely to attract more customers because it offers a free-forever plan. Rebrandly allows you to build your own custom URL on its website. There is no need for coding or knowledge of coding, and you can also purchase your domain name on Rebrandly without having to go to another domain name provider such as GoDaddy..


  • Link Management Collaboration
  • Single Multiple Domains
  • Customized Analytics and Reporting
  • Targeted Deep Linking
  • Link Retargeting
  • Auto Link Expiration
  • Vanity URL
  • Traffic Routing based upon user behavior
  • Branded QR Codes for Branded Links
  • Custom Domain and Slug
  • Create and Save UTM Presets
  • Bulk Link Creation & Editing
  • Emoticons Supported Links
  • Whitelabel Reports

Additionally, Rebrandly experts are able to assist you in maximizing the return on investment with their. They also assist you to set up the initial setup and transfer of your existing links.

There are a variety of case studies on their site and you can see the way Rebrandly was able to help their clients.


Linkly is an URL shortener, link management tool, and tracking software. Linkly allows you to make vanity URLs, however you have to buy the vanity URL through Godaddy as well as Namecheap. It takes a little technical know-how to create a branded URL campaign in place and operating.


  • Custom Link Redirect
  • Retargeting Pixels Support
  • Use Personal Domains
  • Branded QR Codes
  • UTM Tag Builder
  • Custom URL that includes Slug
  • Link Rotator for Selective Redirections
  • Click Fraud Protection
  • Conversion Tracking
  • Google Sheets Export
  • Bitly Import Integration

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