Why you should use Bing Webmaster tools
Have you ever wondered how many impressions and clicks Bing Search gives you? Bing Webmaster Tools lets you track your performance on Bing.
It won’t be easy to track your Bing SEO without it. As an SEO tool, it offers data that can be used to troubleshoot issues with SEO, particularly for Bing Search.
Find out more about search engine SEO to better understand how Bing Webmaster Tools can benefit you.
You can also use web analytics to increase the visibility of your website and generate more traffic for other search engines.
Find out about alternative search engines for online growth.
This article will help you understand the features and benefits of Bing Webmaster tools to grow organic traffic on your website, as well as measure the performance of Bing Search within your overall strategy for digital marketing.
What is Bing Webmaster?
Bing Webmaster, a free Microsoft tool, allows web admins and owners to submit their website to the Bing crawler so that it is available in Bing Search.
Bing Webmaster allows you to see the performance of your website on Bing Search. You can also troubleshoot any issues and manage its presence.
Bing’s blog keeps web admins informed about any new updates or news regarding the tools. It is a good read to check in on from time to time.
Sign up for Bing Webmasters to get the tools.
How to set up websites for Bing Webmaster tools
You will first need to create an account. Sign up for Bing Webmaster tools by.
We can then start to submit and verify our URLs.
You can import your settings if you already have your site verified with the Google Search console.
You have three choices for manual setup:
- An XML file
- HTML Meta Tag
- You can add CNAME records to the DNS
The XML File Route
Upload the Bing Webmaster file to your root directory (public_html) and download the Bing Webmaster file.
Click on the Verify button.
HTML Meta Tag Route
Copy the code –tag provided and paste it into the home page Section before the
Click on the Verify button.
You can use SEO plugins such as Yoast to verify the link if you have a WordPress website.
Copy the id after the Content=”YOURIDCODE” in the meta tag and paste it at the designated place on the tool.
Follow the guide on here for Shopify.
Adding CNAME Records Route
This is the fastest and easiest method to use, as you do not have to dig into the details of your website to verify it.
This will be a simple process, and you’ll receive direct support from the provider.
If you have purchased the domain, you will be able to access the DNS settings and your environment.
Add the CNAME records to the DNS settings using the domain name that Bing provides.
Verify. Remember that changing DNS settings may take some time.
We’ll then go over the features that will help us understand why we should be using Bing Webmaster Tools in the first instance.
Bing Webmaster Tools: Features and Benefits
Bing Webmaster Tools features:
- Search performance tracking on Bing
- Search for keywords that you rank high in
- Upload sitemaps
- Submit URLs
- SEO Tools
- Find Backlinks
- Keyword search
- SEO Reports
- Site scans
- Control crawling by blocking URLs
- Test robot.txt
- Copyright notices for removal of control
- User management
- URL Inspections
Search performance on Bing Search
The ability to track Bing’s search performance is the most important feature that website owners and marketing professionals are looking for.
The tab with the same name allows you to track search results quickly.