Perhaps I’m biased, but if there’s a thing I can forecast with absolute certainty, I’m predicting that Content marketing will become more vital in 2023.
We’ve witnessed firsthand that companies invest more in creating and distributing content.
According to a specific estimation, content marketing is expected to become an estimated $300 billion business by the year.
All this growth implies that the industries that deal with content marketing – like SEO, are also evolving. Techniques that work today may be a failure in the next two years.
What are the top content marketing trends that SEOs must look for? What changes will affect SEO over the next year and into 2018?
In this article, I’ll share five content marketing trends and explain how they affect SEO.
Marketers Will Spend More Time Optimizing Videos
Marketing professionals have devised innovative methods to grab users’ attention. The video has now become an integral component of content marketing.
Ultimately, it’s and is the most entertaining type of content available.
The type of content has seen the most rapid growth in recent years.
Video is also a driving factor behind the explosive growth in the usage of mobile data, as this graph of hosting statistics depicts:
Take this, for instance, the following: a typical user watches around 32 videos per month.
The vast amount of video consumed indicates that advertisers have poured vast sums of dollars into video material. This has allowed the company to improve its ranking and increase its investment return.
According to research conducted by Aberdeen using Vidyard, video marketers increase their revenue by 49% more quickly than non-video users.
It is a given that YouTube is the most popular platform for marketing via video. It’s the second-largest search engine, with more than 500 hours of video content uploaded every minute.
The sheer quantity of content has led to increased search results on YouTube. If you browse on Google, many results ( 55%, according to an analysis) will display videos as results.
How It Impacts SEO
These statistics all point to three patterns:
- The consumption of video will continue to rise.
- Marketers will devote more resources to making and promoting videos
- YouTube has become the official home of all videos.
Advertisers spend money optimizing their videos to remain competitive in the SERPs – on both Bing, Google, and YouTube.
You’ll begin to see lengthy video descriptions and keyword-rich SEO-optimized titles.
Some marketers launch SEO campaigns specifically to have their videos have higher rankings. Some agencies may even start providing video optimization solutions focused on building hyperlinks, optimizing video descriptions and titles, and ensuring that thumbnails are click-worthy for videos.
- Create more video content. If you still need to start doing it, it’s the moment to create more video content for you and your customers. Check out this blog post about video content strategies to start.
- Begin video-based SEO campaigns. To increase your videos’ rankings, begin an SEO campaign to promote your videos. This includes title and description optimization, adjusting video thumbnails to get more clicks, and establishing relevant backlinks.
Live Video Will Show Up In Search Results For Trending Keywords
Video content in 2014 was responsible for 64% of all internet traffic. Sixty-four percent of the Internet traffic.
In 2019 the results of a Cisco research estimated that 80 percent of all internet traffic could be recorded video.
The live video stream will bring this number to 80% within five years.
We’ve seen live video streaming explode by both Facebook as well as Twitter (via Periscope) hugely investing in it.
In actuality, the Periscope chart of growth is straight from the vision of a startup:
For marketers, live video makes the most sense. It’s fast and easy to make. It doesn’t require editing as well as being “raw.”
Live video popularity continues to grow, and brands are responding by adding live streaming to their marketing campaigns.
For instance, Buzzfeed live-streamed two staff trying to make a watermelon explode using elastic bands.
This is a straightforward (and affordable) rubber-band experiment – which involves using rubber bands as well as the watermelon, which lasted for more than 40 minutes.
The escalating tension eventually attracted more than 807,000 people at the most popular. They not only shared the video with friends but engaged with it live in real-time.