Search engines assist you in acquiring new viewers, readers, and listeners to your content; however, of course, you are the main reason the search engines hold your content from prominent positions on their results pages for search.
Search engines are eager to showcase the content you’ve created. However, they won’t when you’ve committed mistakes that affect the user experience and the rules of search engines.
Give search engines what they want, but avoid these common mistakes content creators make.
1. Short Content
Google prefers content with a long-form because it provides searchers with enough details to meet their requirements. In general, the more thorough the content more likely it will answer the user’s issue, and that’s the kind of content Google is looking for.
A SerpIQ study showed that information displayed in Google results on the first three positions contained around 2400 words on average. In short, content that was long-form was ranked higher in Google.
Does this mean you must write long just to be extended? But you want to ensure your content is thorough enough to be able to answer the questions of searchers.
The best way to approach each content you write is to find the primary keyword phrase. Then, you can Google that phrase to determine how long the content appears among the top 3 results. Ensure that your content is more thorough, concise, and well-thought-out. If you can do that, readers and Google will have a higher opinion of your website’s content.
2. No Imagery or Design Elements
No one likes websites that appear as if they were constructed in 1999. newer, contemporary-looking websites work better. It’s the same with content. If you’ve got pages of text that need images or visual elements, the readers and Google will not be able to favor your content over rivals’.
The design elements that break apart text keep users on the page longer. The longer they stay on the page, the greater chance Google will increase the rank of the content because of the time they spend on the page.
The idea of the page is that the longer people stay on the page and the longer they stay there, the better chance it is fulfilling their requirements, which gives it a higher chance to be shared via platforms like Facebook and Twitter and linked to or revisited.
3. Misspellings/Content Errors
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Incorrect spelling and other errors in the content do not technically count as SEO-related issues. However, they harm your credibility and increase your chances of being linked. Acquiring links is one of the most effective ways to bring your content to the top of search results. If you want to learn more, Google’s Matt Cutts discusses the subject here.
4. No Content Breaks
The average reader’s attention span is minimal and even less than the attention span of a goldfish. Therefore, keeping readers’ attention continuously throughout the article is crucial.
To accomplish this, make sure to break the words up. Utilizing lists, subheads, or images that break the text keeps the reader reading and on the page, which can help get your content noticed by search engines.