How to optimize Facebook ads for leads

Facebook lead ads are a unique tool for lead generation.

Prospects love them. Convenience is the key to successful social media browsing, particularly on target buyers’ mobile devices.

Instead of using Facebook to siphon people to your landing page to take action and become leads (which you should still do with Facebook posts), you can generate the leads directly through Facebook. You don’t have to direct people to Facebook to sign up for your newsletter, download your eBook, register for your next event, or any other action. The form is already in your Facebook ad. This is especially useful for mobile audiences, as landing pages on your website can be more effective for them than those for desktop.

All you need to do is create the ad and launch the campaign. Once you’ve set your budget, you can watch the leads start rolling in.

Sort of.

It’s not just that. Many brands use Facebook ads for leads because they are convenient, inexpensive, efficient, and easy to use. Your ads must be more effective than theirs.

How can you make Facebook lead ads stand out and be worth your time?

Use well-planned visuals

Eye-catching visuals are the first step to grabbing your prospects’ attention on Facebook. You can use images, videos, or an image carousel to create Facebook ads for leads.

What is the best image for a Facebook lead advertisement?

Clever design You must use a method that your target audience likes. You can only do this by testing multiple formats to see which one works best. AdEspresso recommends creating four designs that combine two different visual options with two different versions of the copy text for your ad. You could also use the same photo with copy versions A and B. The same goes for your illustrated image.

Use high-quality images. You will only be noticed if you use stock images or poorly drawn illustrations in your Facebook ads. Your ads will be more effective if you use original ideas that have visual depth and imagery that is relevant to your brand story. Make sure your video is professional quality if you are using it.

Context- Make sure that your visual element matches the context of the advertisement. Prospects should be able to see how they can benefit from the 60 seconds of their attention by clicking the call to action and filling in the lead form. MindTitan’s ad is an example of this. It has a simple, appealing, and clean design that clearly shows what prospects stand to gain by clicking the Learn More button.

Make use of the Context Cards

Your Facebook leads can see your context card between the ad and the form. Although this feature is optional, 9 out of 10 people will want to use it.

You have two options with the context card.

1. Provide more details to prospects about the benefits of filling out the lead forms. You can highlight the benefits and address barriers in this area, encouraging opportunities to continue the process.

2. You can reassure your prospect that they can work with your brand. For those who need to become more familiar with your brand, such as a prospect, you can give them a summary of your unique value proposition to motivate them to register or sign up.

Make a short and sweet lead form

Your Facebook lead form pages will work in the same way as your landing pages. Prospects will fill out fewer fields to help you generate more leads. A maximum of four is a good idea. Unbounce’s study found that this can increase conversions by up to 120 percent. Only ask for an email address to sign up for your newsletter.

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