Let’s face facts. It can be challenging to come up with content ideas. It cannot be easy to develop new content ideas because we are so ingrained in our industries and work those important topics start to disappear.
This is a well-kept secret: The content you have already created can be your best resource for your content market strategy. This saves time and helps you to conserve your brain power. The benefits are not limited to this.
This can help you market your products and services. HubSpot conducted extensive research on the importance of repurposing material. These are some of the key findings they made.
92% of their monthly blog leads were generated from old posts.
They optimized old blog posts to increase their charges. On average, organic search views rose by 106%.
Reusing content can help you save time and brainpower and boost your business. Let’s explore the many ways that you can reuse your content.
Recycling content can make a significant impact on your marketing ROI.
All content types can be used in multiple ways and repackaged into written or visual content.
Customers can be your best source for content ideas.
Optimize Old Blog Posts
The research is detailed when it comes down to optimizing old blog posts. It’s essential to choose the content that you optimize.
These are some tips to get you started.
Relevance- Be sure to select timely content. A piece about optimizing your Google+ page for 2019 needs to be more relevant: a better strategy is to update an article about industry trends.
Collect data – Evaluate the top-performing content on your site by looking at engagement rates, bounce rates, click-through rates, and lead generation numbers. These data points will help you decide which content is best for recycling. If a post receives high page views but has a high bounce rate, it may not be popular with clients.
Get Creative – Reusing content does not have to be limited to the written word. Here are some examples of repurposing content into infographics, videos, and long-form pieces.
Shorten or Lengthen Written Content
Do you remember the white paper of 4,000 words that you wrote last year?
Long-form content is valuable. This content can help you, and your company becomes an industry leader. It’s expected to be one of the most critical content marketing trends because search engines place excellent value on more extended forms of content.
It is beneficial for short pieces, such as blog posts. You can use different parts of your whitepaper, journal strategy, ebook, or ebook to create a blog post.
In late 2018, I submitted an entry to the Journal of Brand Strategy. I have used that article to help me create blog posts like How To Launch Your Employee Activation Program In 8 Steps.
The opposite is true if you want to create white papers or ebooks. Clients should start with what they already have. What visuals and blog posts can you use as part of your longer-form content? This is your starting point.
Use infographics for inspiration.
Visual content can be more time-consuming and costly than writing. It is essential for content marketing success today, but it can also give you ideas to create content.
Google tracked nearly 3000 people’s journeys through the purchasing process in 2018. The results were presented in an interactive infographic that was very well done. I adapted their results and created 8 Content Marketing Lessons From Google’s Customer Intent Study.
Transform PowerPoint presentations into visual content.
We all have to create slide presentations, whether we are pitching new clients or the C-suite. These presentations can be used as graphics in blog posts and still slides in videos, if necessary.