Social Media Marketing Strategies to Improve Your Efforts This Year

Why Use Social Media for Marketing?

As a member of the Mark Zuckerberg generation, it is not difficult to see why people are in love with social media. marketing professionals, too. The opportunity to increase their revenue through these platforms is limitless. Facebook, Twitter, Pinterest, Instagram, Google+ – these are some of the top platforms that every business, large or small, new or established, should be active on. It’s inexcusable for any business that wants to grow, not to tweet!

Now, we are constantly bombarded by social media ads. While I am completing my morning routine, sipping coffee, and browsing through my Instagram feed, I see ads from sponsors appearing between the filtered images of scenery and food. It’s impossible to browse your Facebook news feed without bumping into a few interesting ads. It’s not a be honest; I’ve been a victim of these ads and have been caught and redirected to their website, and sometimes even converting. Shameful, I know.

However, before you start experimenting with paid social advertising, It is crucial to set up your social media channels with top-quality content, high-quality support for your customers, and attractive images. When you optimize your social channels to achieve success, and you are successful, you will not only attract loyal brand ambassadors and customers, but you’ll also begin taking leads and turning visitors into customers.

For those who have allowed your social media channels to get cockroaches and dust in the last year, Here are five important methods for social media to get control over your social media channels as well as give them a much-needed revamp this year.

Social Media Marketing Strategy #1: Create a Game Plan & Stick to It

Lacking a strategy for execution is a Social media Marketing error you should avoid. If you don’t have a plan, the content you post is probably to slip through the gaps. You should set a minimum number of many tweets you must publish each day. This can be altered depending on the need however having a specific number you need to reach, even if it’s just as low as four tweets per day, provides you with a benchmark and a target at the very minimum.

Tips: Investigate how often your competitors post and do research on the industry to determine the best amount of content that you should publish daily for every channel. You must be active, but not too active.

Combine all your content into an editable editorial calendar. Google Excel Docs is a great place to start. Create a weekly sharing calendar for publishing, divide it into social channels, and give columns to coworkers on your content team to give their opinions prior to publishing. Make plans ahead, but keep adding new posts as needed in the event that an excellent PR hit gets published; you should publish this promptly even though it wasn’t on the original schedule for posting.

Consider the management of social media platforms such as Hootsuite, Buffer, and TweetDeck to schedule posts in advance, keep track of and control your social media feeds and get access to performance analytics.

Social Media Marketing Strategy #2 Each channel should be treated as an independent entity

Every social channel should be considered as an independent entity. It is possible to have content that is shared across all channels; for instance, if your company was recently purchased by a multinational firm, it’s likely something you’d like to communicate across all channels, but you must alter your approach in line with the type of viewers for the channel.

For instance, LinkedIn tends to have an audience that is more focused on business and seeking in-depth, educational content, as opposed to Instagram, which is more likely to have a larger audience that is looking for visually engaging content. Be aware of your followers’ audience on each channel and create social media posts and content that is appealing to them.

Are you looking to make the most of Facebook advertisements?

Social Media Marketing Strategy #3 Do more than in terms of customer service

If a person tweets your handle or post on your Facebook page but is not greeted with a reply, the trust has been lost. Because of your inability to communicate, the unhappy potential customer is now looking to your competitors for answers to their concerns. However, it is when you provide an intelligent response promptly your customer will be pleasantly surprised and enthralled by your brand. It’s a human gesture to take the time to respond to an individual inquiry. In addition, it helps build your authority.

Alexa, a good friend of mine who used to live in NYC, was one of the people who wrote a post posted on Instagram that was posted by her preferred bar in the city. The manager of social media quickly responded by giving her a T-shirt in exchange for the kind words. After a few weeks, when it was time for Alexa to drive six miles from Boston to pick up her shirt (and visit some friends), the bartender realized, “Wow! Social media is working!” She has, in turn, become a promotional freebie for the bar and has urged her large social media network that is still within New York to check out her old favorite spot, which is basically free PR for this tiny local bar. It’s a tiny instance – if you’ve not seen the Morton’s Steakhouse story about giving a joke tweeter complimentary steak when he arrived at airports, you should consider this as a great illustration of the BOMB social customer service, which resulted in the creation of a huge amount of free media.

Negative feedback must be dealt with in a manner that is patient and respectful. Consider your social media channels as a chance to show how amazing you take care of your customers.

Make these steps to increase the joy of your Twitter followers:

  • Affect an emergency responder to manage and post on every channel your brand has an account on.
  • Create a troubleshooting toolkit of the most common bugs or complaints that pop up and the best way to deal with these problems. This will ensure that the issue is dealt with properly and quickly. (NOTE If the problem requires an investigation, or involves confidential information, contact your email support, contact the user, make a private email, or call the helpline.)
  • Be imaginative. Make use of giveaways, humor, and a sense of humor to attract users and turn them into brand promoters who are free.
  • Do not take any post on the account on social networks, regardless of whether it is excellent or critical. It is not necessary to build brand enemies!


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