Statistics to Prove Voice Over Demand is Rising

Although many credit Disney animation for starting voiceovers in animated films, this audio technique was invented by Reginald Fessenden in 1900. He reported on the weather.

Voice-over work has been a dominant part of the film industry since then. This is due to the obvious need for talent in the entertainment sector. Voice work is also becoming a popular method for marketing and advertising in a variety of industries. This allows content creators and marketers to communicate their message to consumers using voice overs instead of relying on visuals.

Many people who work in voiceover are freelancers. They offer their expertise and skills on a per project or hourly basis. Hire professional freelancers is a great way for businesses to try new media and explore unique opportunities offered by audio media.

Five Statistics to Prove Voice Over Demand is Rising

Voice talent is in high demand, whether it’s for audiobooks, commercials, radio ads or video games. These 5 statistics will show it.

33% of all business advertising is animated videos

Wyzowl’s 2022 report shows that 86% of businesses use video marketing tools. Another 33% use animated videos.

You may be able to connect with your audience for many years if you have the budget to create an animated brand character like the Geico Lizard. Although the Geico mascot is a reminder of car insurance, it’s not limited to radio or TV ads. These animated characters can be used to represent Geico on social media, TikTok and brand websites.

For a moment, think back to your childhood. Do you remember a certain character or voice from your childhood? Tony the Tiger, frosted flake fame What about the Trix rabbit Because cereals are often targeted at children, the characters that they represent must be bigger than life in order to be memorable. Those memories will last well into adulthood.

Radio revenues in the country are expected to increase by 6% to8%

Radio’s benefits may be overlooked with all the high-tech streaming. Mark Gray, CEO at Katz Media Group, stated that every quarter of radio’s revenue has increased since the pandemic in early 2020. Gray predicted that political radio would generate $300 million in revenues if Gray was asked about radio’s growth.

Gray’s predictions are not the only ones. MAGNA predicts that radio ad spend will rise 6% and Chief Economist Mark Fratrik believes AM/FM ad revenues will grow 8%. Radio ad revenues are up 4.7% in real-time compared to last year in Australia.

Around 31 billion IoT devices are in homes all over the globe

One person may have multiple digital smart devices. There were up to 10 devices per household in 2020!

What does all this mean?

Multi-channel advertising can be a great way for businesses to promote their brand. The same voiceover content can be used to create ads for different media platforms, such as TV, radio and mobile. This allows you to communicate your brand message to customers on multiple platforms and across all devices.

In 2027, audiobooks will reach $19.4 trillion

What about audiobooks? Since the invention of the iPod, audiobooks have seen a dramatic increase in demand.

Statista recently reported that US audiobook sales reached $1.3 billion in 2020. Additionally, 138 million audiobooks were borrowed worldwide from libraries and schools between 2017-2021. Some voice actors are specialized in audiobooks because the industry is so hot.

There is plenty of talent available for voiceovers, with a projected $19.39 billion in audiobook revenue. There are only so many people who can read audiobooks.

In 2022, voice assistant sales will surpass $3.42 trillion

Artificial Intelligence (AI) is making a steady impact in the voice industry. Voice-based AI assistants such as Amazon’s Alexa and Apple’s Siri are becoming the standard for making contactless orders. Marketers are turning to digital voiceovers to present their products and services in a more humanistic way.

The industry is expected to reach $10 billion by 2026. Although people might expect an AI voice to sound robotic and artificial intelligence to be able speak, there are still opportunities for human talent in this industry. Humans don’t want to interact with synthetic voices. Voice talent and human voices will be used by SMART assistants to make people feel more at ease.

Marketers should pay attention now to digital voiceovers. They are more than a trend; they are an integral part of any business plan.

Leave a Reply

Your email address will not be published. Required fields are marked *