Email marketing was a must to grow your ecommerce company in 2018. As industries become more saturated, you must work harder to build and maintain genuine relationships with customers and leads.
Email marketing is one of your most powerful tools for communicating with and convincing people who will ultimately buy your products. These statistics will show how vital and valuable email marketing can be for ecommerce.
Globally, there are more than 3 billion email users.
73% of millennials consider emailing their preferred method of business communication.
Email is 40x more effective than Twitter or Facebook at acquiring customers.
Email marketing brings in $38 per dollar and a threefold increase in sales compared to social media.
You are likely to be an ecommerce marketer or business owner. However, it is possible that you need a strategy or clear plan in place.
This guide will give you six tips to help you create a clear strategy for your email marketing and get more ROI.
Know Your Audience
You must have a solid understanding of your audience before creating an email strategy that works for your ecommerce company. It is essential to take the time to get to know your audience and to ensure your future success.
You create the possibility to communicate directly with your potential customers by sending an email to your list or a portion of your list. You could be wasting your time by sending messages that aren’t relevant to your subscribers and motivating them to act, which could damage your reputation.
A foundation of knowledge about your audience is essential for any email marketing strategy.
These are three tips to help you get to know your audience more.
Tip #1 – Dig into Customer Data – If you don’t have it, take the time to look into customer data to understand your customers better. You can look for patterns in age, location, and buying habits. There are likely many people on your mailing list who have never bought from you. You can use your information about past customers to help you plan how to communicate with future customers.
Tip #2 – Build Audience Personas If you want to think more broadly about your target audience, spend some time with your team building a few audience personas you can refer to and improve over time. Need help getting started? HubSpot offers a great template you can download and modify for your business.
Tip #3 – Check Data From Your Social Pages – You can also access wealth data from your social media pages analytics about your audience. To get ideas on what content to send your subscribers, look into their engagement and demographic data.
Once you clearly understand your audience, you can think about how you will interact with them in future emails.
Create an Actual Strategy
It’s easy to get carried away when you first start ecommerce. You might be like many other owners of ecommerce businesses and need more time or energy to create an email marketing strategy. Having a plan you can work with is crucial. Here’s why: