What Is Social Media Advertising?
Social media marketing is a form of digital advertising that uses social media platforms (including Facebook, Instagram, TikTok, and LinkedIn) to present ads to the people you want to reach.
Social media advertising can help you reach out to the people you wish to connect with, no matter if new customers or those you already have.
Sometimes, it is referred to informally as social media paid; advertising on social media can be used for any business. It can improve brand recognition, attract new customers, and boost revenues.
Paid Social Vs. Organic Social: What’s the difference?
Paid social is an advertisement on social media that the business pays for.
This includes ads that are sponsored, videos, and display ads.
Here’s an example Facebook advertisement taken from Nom Nom:
Contrary to organic social, it is the standard, unpaid content a business posts via its Facebook and Twitter feeds.
As with text-based posts, videos, memes, images, and text.
This is an instance of an organic posting on Instagram from a furniture manufacturer Article:
When you post content that is organic through social media platforms, it’s likely to be read by:
- Your followers
- Your followers have followers (if they like or share your posts)
- People looking for hashtags the hashtags you’ve included in your post
With so many users and companies trying to get attention from social media, organic content reaches fewer users than in the past. This makes paid advertisements on social media more attractive.
Advertising on social media (just one of many kinds of online advertising) lets you publish content to a specific group of people to further your goals.
Let’s look at an advertisement on Facebook from the clothing company Reigning Champ.
This is an advertisement because the image states “Sponsored” in the top left corner.
Key Benefits of Social Media Advertising
There is a myriad of benefits to running ads on social networks. Here are a few of them:
Targeting Specific Audiences
A targeted audience is a collection of potential customers who are likely to take an interest in the goods or services. They also share a set of characteristics.
Advertising with paid ads on social media to reach an audience you want to go to ensures that your advertisements are displayed to those likely to find your content interesting.
This improves the chances that they’ll interact and take note of your advertisement. Don’t keep putting your hopes on the line and hoping that your organic post will be noticed by those interested.
Social media platforms allow you to reach the right audience using specific information.
For instance, On Facebook, you can place ads based on location and age, gender or demographics, interest behavior, and even language.
This targeted approach is helpful for all kinds of businesses.
Let’s say you own a hardware store and plan a summer advertising campaign.
You’re offering a sale on a variety of smokers and grills. You’d like to advertise the deal via social media.
Your target market could include men between 35 and 55 who reside in a sunny suburban area in Phoenix with a small income. They are also attracted to grilling, cooking, and smoking.
In this scenario, the Facebook audience targeting could be something like this:
Measuring Your Results to Gauge Performance
Examining your social media advertising strategies can help you identify the most effective ads. Therefore, you can concentrate more of your efforts to ensure you repeat this type of success.
Let’s look at the same example from a hardware store. Your summer grilling marketing campaign target is the sale of 55,000 units. You launch an advertisement on Facebook, which aids in selling this amount.
This ad was a success. You may want to duplicate it in the future.
It’s a good thing:
Most social media platforms have built-in analytics that can aid you in determining which advertisements performed well (and the ones that didn’t meet the standards).
For instance, on Facebook, you can see the amount of engagement your advertisement got, the cost of the ad, as well as the cost per outcome.
Making More Money from Your Social Media Content
Examining your organic content on social media will help your budget for social media grow even more since you know the kind and style of compelling content.
Instead of figuring out which ads paid for result in results and consuming your advertising budget, search for posts that can be successful organically.
Then, you can repurpose them into ads that are paid for.
Let’s take an example. For instance, let’s say that the organic video you see below by the cycling company Rapha has a high level of engagement. It’s also one of their top-performing posts for the month.
What’s keeping them from getting more mileage out of this post by putting a few dollars into the position?
Using this social Analytics software, you can get insights into the organic posts that work well for you. It lets you monitor the performance of your Facebook, Instagram, and LinkedIn channels.
Start the tool, and then click “+ Add profile.”
Then, follow the instructions to join your Facebook channel. This is how:
Follow the same procedure to connect to your other social networks.
Open the tool and click on then click on the “Overview” tab. For a comprehensive overview of the metrics across all of your social media channels:
To examine the performance of specific Facebook posts, visit”Facebook,” click the ” Facebook” tab, and then click ” Posts.”
This is where you’ll be able to find which of the posts got the most engagement.
This information can be used to decide which articles you could repurpose into advertisements.
Track Your Social Profiles
by Using Social Media Toolkit. Social Media Toolkit
Try for Free –
Reaching New Audiences and Markets
Promoting your product or service through social media can bring your company to new consumers. It also helps to expand your client base.
Social media advertising means you can alter your target to target people of different ages or even locations you’ve identified as areas of opportunity.
Let’s take an example. For instance, suppose you’ve launched your summer grilling event in Phoenix. And had good results.
You can alter your target location to reach a potential new market to get a new audience in Tucson, Arizona. Also, you could run a similar campaign specifically for this group of people.