To be ranked in search engines, it is essential to create web pages that searchers and engines want to see. Read on to discover why SEO is crucial and how to create SEO-friendly content from beginning to end.
SEO content is written to be ranked by search engines. It can be a blog post, product page, website, interactive device, or anything else.
What is the reason SEO content is so important?
Not every content is ranked and receives traffic from organic search. Only content designed specifically for searchers searching for specific topics will do so (unless you’re lucky).
Part 2How do you create SEO-friendly content?
Creating SEO-friendly content focuses on giving users what they need and giving it the ability to be “sticky.” If you have unique insight and know-how, in addition, it’s even more effective. Let’s look at the steps in greater depth.
- Select a well-known topic.
You likely have a solid topic in mind when you’ve conducted keyword research. This should have potential for business, traffic, and ranking.
Here’s a tried and true idea for a baking supply store:
It is a good choice for traffic and business potential and appears easy to rank by the Keyword Difficulty (KD) score.
To locate it, we
- Input the critical word “bakery” into Ahrefs’ Keywords Explorer
- Searched on and verified the matching terms report.
- Searched for keywords that have high potential for traffic and low KD
DID YOU KNOW? Keyword Difficulty (KD) scores in Ahrefs are calculated based on the number of links that point to the most popular pages. It’s an effective method to improve your list of keywords. It’s still essential to research ranking difficulty before you decide to pursue a subject. Please find out more about it in our Keyword Difficulty Guide.
Then, we looked over the top-ranking websites and their performance on the overview of SERPs. It is a very highly-potent keyword because many have no backlinks and come from unknown brands.
- Analyze the intent of the search
Understanding the intent of a search is figuring out what a user is searching for. It’s important to know this as your chances of ranking are low if your content does not match the search intent.
The keywords themselves often reveal the intention. It’s, for instance, evident that those searching to find “SEO tips” want a guide to SEO. However, it could be more apparent when you search for other keywords, and therefore, it’s recommended to look at the pages that rank highest as an indirect way to determine. Also, you can infer intent from the content that’s already ranked.
To accomplish this, look over those pages with the highest rankings concerning the following three elements:
- Type of content. Do they include blog entries or webpages for product sales, landing pages, or other things?
- Format of content. Are they listicles, tutorials, recipe guides, how-to guides, or free tools? Or some other thing?
- Content angle. Does it have a significant selling point, such as low prices or how simple it is to achieve?
For instance, The most famous search results for “neapolitan pizza dough” are all blog recipes. In addition, authenticity is the primary aspect.
- Verify your knowledge
Google makes use of signals to determine the quality of content.  This is particularly crucial regarding topics influencing a person’s happiness, well-being, or wealth. Google refers to these as Your Money or Your Life (YMYL) subjects.
Here’s what Google has to say about the expertise of Non-YMYL and YMYL topics: 
- Non-YMYL topics. “Everyday expertise” is enough. If the author has the kind and quantity of work experience that makes them an expert in the field, You’re good.
- YMYL topics. It is crucial to have formal expertise; however, “everyday expertise” is enough for specific issues. For instance, a person with cancer may be able to provide a better answer to “what is it like to have cancer” better than a medical professional.
Use the flowchart below to determine whether and how to write about a subject.
- The topic is covered in detail.
If you’ve got your expertise covered, it’s time to make the type of content searchers want to see. The search intent analysis provides an idea of what’s happening but doesn’t tell you the entire picture. It’s a concern because the most relevant results for a search will cover all the information that searchers are looking for.