Your offline marketing efforts can be given a real boost by integrating it with your social media marketing. We tend to use offline marketing to create brand awareness, advertise to a specific demographic and deliver targeted messages with visual content. Online marketing, however, is all about interacting with consumers, by building relationships and having conversations with…
I recently blogged on adding social media to your website and this time am going to look at how to add it to your email. Social media is a great complement to your email marketing activities as it gives you more opportunities for sharing information and engaging your readers. Integrating the two will strengthen your…
Attending a trade show or conference is one thing, but don’t be mistaken in thinking that it’s a junket. You’re surrounded by hundreds, possibly thousands, of like-minded contemporaries, all of whom are network connections just waiting for you to reach out. We’ve put together a list of essential steps you can take to connect the…
Youtube has been one of the most successful social media sites in the world, and it was mostly used by many people who want to upload their own videos just for fun, entertainment, education and business. They also want to increase their millions of visitors to subscribe on their blog, add it to their favorites,…
A good landing page is critically important as it creates the foundation for good rankings and better conversion rates. Today we will discuss some of the most important elements and tweaks that you need to follow to ensure this. Firstly, you need to undertake a detailed keyword research based on your target audience to analyse…
We have all seen those long, never-ending, one-page sales letter websites which begin with large red letters screaming something obvious, go on to promise the earth, and then try to war you down with a about a dozen useless add-ons to the original offer, a discount that is always time-limited, testimonials, video demos and the…
The web was the first place ever to justify the notion of the ‘free lunch’ making, in its early days, a massive amount of information, programming and experience available for free to a community which was energised, inspired and bound together b the common ideal of a world without borders. We have moved on since…
What In The World Is Net Neutrality? I had the great pleasure and privilege of speaking at Search Engine Strategies 2008 in San Jose. The topic?… Dave Davies I had the great pleasure and privilege of speaking at Search Engine Strategies 2008 in San Jose. The topic? Net neutrality. This is the point where your…
Voice Recognition Mobile messaging packages Voice Recognition If you have ever used the product Dragon Dictation you would have come to realize that while it has some coolness to it, having to say the words followed by “period. Space, Space” or “new paragraph” as you are saying it (to make it appear as it is…
e-learning, e-learning vendors, emerging technology, kinect, kinect and education, leap motion, mobile messaging When you think of that word what comes to mind? A little creature who has cravings for Reese’s Pieces? Who likes to “phone home”? Well, if you thought that was what I was referring to, then you have the wrong blog – I think the movies section is…
