If we ever give ranks to neglected texts on a website, CTAs will top the list. Marketers understand the need to design a CTA wisely with creativity. Conversions still might not flow in. What can be the reason?
Maybe the thought-out CTA wasn’t really thought-out. Well, there is always scope for betterment. That is what we are going to talk about here. Betterment.
A CTA is a button on a webpage of your website which you want to convert the users from. Conversion here means by generating leads obviously. For that to happen, you using your content, page layout and CTA design are supposed to make the user take action.
Where will the user take any action? Well, obviously on the CTA button. That is what it is called a Call-to-action for. And how to optimize it for the best conversion rates? Well, let us find out in the sections below.
4 Tweaks to optimize your CTA for higher conversion rates
Marketing is a lot about creativity. And when it’s on the Internet, it becomes chaos plus creativity. No doubt Internet is full of impatient individuals. Either you benefit the users or just see them bounce.
For that reason a CTA campaign can not have scopes for failure before it is launched. And to make sure it is the most optimized version of your CTA that you launch, here are 4 Tweaks to optimize your CTA so it can generate more leads than ever.
1. Take down the Friction words
Friction words are the words which imply loss, work or obligation on the user. The goal of an internet marketer is to serve the users with what they need. In return of that we collect leads, to further sell our services in most cases.
How do you think making a user feel a loss or implication of work will get us leads? Friction words, as mentioned above imply loss or work or obligation. Something which needs to be avoided.
Some of the CTA examples containing friction words are mentioned below. If you find yours, you better know what to change.
- Sign Up
- Register
- Download
- Buy
- Request
Looking at the list of words above. These words are being used by some website owners as CTA. At first there might not appear any mistake, when you think it through realization of these beings friction words will hit you.
Words like Request obviously will suggest some sort of indecision or confusion. And who in the world wants that? No one. Having said that, it will always help to remove friction words out from your CTA. And in place of that focus on telling people what they will get if they click through.
2. Highlight what you have to offer
The users will click through only if they find what they want. This just means that the users will click for their benefit. If there is no benefit, you will get near to no conversions.
What if you are offering a benefit and still not converting? Well, your offer might not have been highlighted. Obviously, no matter how great your offer is, if it is not obviously highlighted, it might go unnoticed. That is where many lose leads. You better try not to.
The whole plan is to make it more obvious. Tell them what you are offering and take what you want from them (a Lead here). Some good examples of CTAs with removed friction words and highlighted offers are as follows.
- Buy → Take it Home
- Sign Up → Get Started Now
- Register Now → Join Us
- Download → Get My [Insert Offer Type]
In the examples above we removed the friction words. After that we tried to rewrite the CTA in a way that it forms a sentence which can tempt the user.
3. Work towards making your Readers’ journey easier
You might not personally know who your reader is. Internet is a place of a billion possibilities. Your content can be read by the President and by a student, all at the same time.
What can you do to serve them the best?
Create great and useful content is what has to be said here. If your content intends to really help the user, it will reflect. Anyone reading your piece will be able to understand that. And if that is so, you will be able to convert more users.
Also talking about how to optimize your CTA for the same, using an actionable language which also gives the reader a kind of trust in you will be a good idea. That is how you create persuasive content.
Generating leads is not the easiest of the jobs obviously.
4. Make it more visually aesthetic
The world relies a lot on aesthetics. People are working for making their products, packaging, graphics and videos more aesthetic. What is so about the appearance? At the end of the day it’s just the product and the use that it serves, right?
Well, that is right. But before the day ends, for the product to be sold, it must have an appeal to make the buyers turn their heads, right? The same goes with the CTA. Using text is a good idea but did you ever think about using a symbol in place of text or along with the text?
For example, if your website is a video watching platform, a good idea of CTA can be the one saying watch now along with a play button symbol just on the Button.
There can be many such symbols for different niches and CTAs. To find out what will work the best for you experiments are required.
Final words
Calls-to-action are really important for any blog or business which runs online. CTA is the source of lead generation. If that is faulty, the whole lead generation pipeline will be void. This makes it really crucial for you to work up your CTAs and optimize them for best conversion rates.