Category: Marketing

Mathew
Why does your Marketing Strategy Need to have Promotional Products?

Brand image, winning customer loyalty, capturing new markets are some of the aims that any business has.  In the cut-throat competitive world, it is really

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Adding Social Media to your Offline Marketing

Your offline marketing efforts can be given a real boost by integrating it with your social media marketing. We tend to use offline marketing to

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Facts About Youtube Marketing

Youtube has been one of the most successful social media sites in the world, and it was mostly used by many people who want to

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Landing Page Elements For A Successful Website

A good landing page is critically important as it creates the foundation for good rankings and better conversion rates. Today we will discuss some of

Mathew
Great landing page design that helps sell your products or services

We have all seen those long, never-ending, one-page sales letter websites which begin with large red letters screaming something obvious, go on to promise the

Mathew
Is a FREE eBook ever worth anything?

The web was the first place ever to justify the notion of the ‘free lunch’ making, in its early days, a massive amount of information,

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What In The World Is Net Neutrality?

What In The World Is Net Neutrality? I had the great pleasure and privilege of speaking at Search Engine Strategies 2008 in San Jose. The

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5 CTA strategies that convert the best

The whole purpose of marketing is to generate more and more leads. As fuel is to a car, leads are to a business. Higher the

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How your Read More CTA maybe killing conversions and What are the better options?

Living like a normal human on earth everyday we come across a lot of text. Some of it is read, some of it is ignored

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4 Tweaks to optimize your CTA buttons for more conversions

If we ever give ranks to neglected texts on a website, CTAs will top the list. Marketers understand the need to design a CTA wisely

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4 Thumb Rules for creating an effective CTA

Lead generation is the best when the user finds us, converts, becomes a customer, and is satisfied. But how often does that happen? Users these

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5 CTA Marketing examples which will make you click

At some point in time, all of us have subscribed for something or the other. Sometimes for playing an online game, sometimes while searching for